Directory Submission News & Information http://www.directorysubmission.info Blog about directories, submissions and link building. Fri, 23 Mar 2007 07:48:48 +0000 http://wordpress.org/?v=2.0.3 en Internet Directory Submission, Sure Way To Link Popularity http://www.directorysubmission.info/internet-directory-submission-sure-way-to-link-popularity/ http://www.directorysubmission.info/internet-directory-submission-sure-way-to-link-popularity/#comments Fri, 17 Nov 2006 10:15:23 +0000 Tuning Directory Submission http://www.directorysubmission.info/2006/11/17/internet-directory-submission-sure-way-to-link-popularity Most website owners fail to differentiate between a directory and search engine, failure to do so has resulted in failure to harness the powers of Internet directory effectively.

Search engine uses the spiders – (an automated software program) to locate and collect data from web pages for inclusion in a search engine’s database and to follow links to find new pages on the World Wide Web. While directories depends on human editors, who in most cases examine every single new listing before they are added to their directory. Most major search engines these days use links from human edited directory to measure the quality of the site they index. That is why you should place emphasis on the type of website or directory you list to and how to do that effectively.

Below here are the steps to be followed, before you will list in most human edited Internet directories that place emphasis on building an effective directory. DMOZ, Yahoo and other new human edited directories consider the following before they consider your site for inclusion.

(1) Design or look of your website:
Is your website properly designed? Most website owners do not take into consideration on how their website is designed. The look or design of your website is the most important factor for success in web marketing – its effectiveness also applies to site visitors. Website designers offer to help you create an effective website that will boost your website marketing and also enhance your site visitors experience thereby increasing sales or repeated visits. Spending money in building an effective website for Internet marketing should be the first step for Internet marketing success.

(2) Follow Directories Submission Guideline(s) Carefully:
Reading the instructions before submitting to directories is one of the keys to success to listing effectively in directories. You can neglect or even bypass the instructions in most search engines since spiders can take care of your listings, while in directories the result is the opposite. Make it a point of duty to read twice the instructions in every directory you are listing in and follow what they need.

(3) Telephone Number in Shopping Sites:
Most directories rate shopping sites without a phone contact as an affiliate sites. Telephone also plays a very important role in selling products to Internet shoppers. Most 85% of Internet shoppers may not buy from shopping sites that do not include a contact address or telephone number or both. One question that goes in the shoppers mind is – what will happen if I need to call for help? For technical support, returns etc. The same emphases are placed by editors of most directories like Yahoo, Dmoz and other new directories.

Although this rule may not apply to some paid directories, but there are some paid directories that still adhere to the above principle. Most paid directories may not refund your payment when they fail to include your listing in their directory.

(4) Listing with the Right Title, Description and Keywords To Appropriate Category:
Lay emphasis in the Title, Description and Keywords you are using when submitting to directories. Make it a point of duty to study the directory you are submitting to, prior to submission and find out how majority of their listings are placed. Use simple keywords or phrases that relates to your site content. Do not include keywords that do not relate to your site content, since most directories rely on keywords to structure results, placing wrong keywords may inflame some editors.

Since most major search engines these days lay emphasis on quality links from human edited websites like directories, make it a point of duty to do your homework and save time doing it.

 Directory Submission Service

Copyright © 2005, Ezilon.com

Charles Hopkins is a developer and senior editor for Ezilon Search Engine and Directory. Website: http://search.ezilon.com - North American Directory (Submit your website and search The United States and Canadian Websites).

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]]> http://www.directorysubmission.info/internet-directory-submission-sure-way-to-link-popularity/feed/ Writing Articles to Improve Link Popularity http://www.directorysubmission.info/writing-articles-to-improve-link-popularity/ http://www.directorysubmission.info/writing-articles-to-improve-link-popularity/#comments Fri, 17 Nov 2006 09:55:38 +0000 Tuning Link Popularity http://www.directorysubmission.info/2006/11/17/writing-articles-to-improve-link-popularity There are many different ways to improve link popularity for your Website. One of the most effective ways to improve your site’s link popularity is by writing articles for publication on other related Web sites and in other related newsletters or Ezines.

In this article, I will be sharing 10 techniques I use when I am writing articles to improve link popularity for one of my Websites.

Let’s use this article as an example. I have two goals in mind as I start writing this article, a primary goal and a secondary goal.

My primary goal is to inform you, my reader, about how to improve link popularity for your Website.

My secondary goal is to improve link popularity for one of my own Websites.

If, after having read this article, you can say to yourself that this article was informative and it gave you one or more ideas about how to improve link popularity for your own Website, then I will have achieved my primary goal.

If, after having written this article, I can say to myself that this article was written well enough, and was informative enough, to persuade Webmasters and newsletter or Ezine publishers to reprint this article on their Website or in their newsletter or Ezine, then I will have achieved my secondary goal.

If I do achieve my primary goal, my secondary goal will be achieved as well - you will have been informed and the other publishers will realize that and will reprint this article in order to inform their readers as well.

Now, on to achieving my primary goal, informing you…

How to Improve Link Popularity by Writing Articles

1. Before writing your article, have definite goals in mind. Ask yourself what you want to accomplish by writing this article.

Since you are now reading an article about how to improve link popularity for your Website, that should be one of your goals. I’ll leave you to decide what other goals you want to achieve by writing your article.

2. Have well thought out ideas for the beginning, middle and ending of your article.

For this article, the purpose of my beginning was to inform you about an effective way to improve link popularity for your Website.

The purpose of the middle of this article is to inform you about how you can use this effective way to improve link popularity for your own Website.

The purpose of the ending of this article will be to provide you with a way to learn more on this topic and, to achieve my secondary goal, to improve link popularity for my own Website.

3. Include your most important keyword in the title of your article. You will notice that I have used the keyword phrase “improve link popularity” in the title of this article. This will improve the odds that your article will become indexed and listed by search engines.

4. Use your important keyword throughout the content of your article. Again, you will notice that I have used the keyword phrase “improve link popularity” several times throughout the content of this article. Again, this is for the purpose of getting this article indexed and listed by search engines.

5. Write your article as if you were speaking directly to your best friend about a topic that both you and she are passionate about. Don’t try to impress her with your knowledge of the topic. Simply provide her with your thoughts on the subject, using easy-to-understand words and phrases.

6. After you have written your article, leave it alone for a day or two before coming back to it. Using a fresh pair of eyes, read your article to see if the content flows in a logical, easy-to-understand manner. Then proofread your article for typos. Make any necessary corrections.

7. After you have written and proofread your article, publish it on your own Website. Include a resource box at the bottom of your Web page that informs Webmasters and newsletter or Ezine publishers that they are free to reprint your article. This is, after all, the focus of this article on how to improve link popularity for your Website.

8. If you publish a newsletter or Ezine, also publish your article in it as well. If it is a lengthy article, publish part of the article in your newsletter or Ezine and provide a link to the complete article that is published on your Website.

9. Include a resource box at the end of your article that provides a little information about you and an invitation for your readers to visit your Website. Some readers will go to your Website, read your other articles, and choose to reprint some of those as well. This is a definite bonus when you are writing an article to improve link popularity for your Website.

10. Submit your article to Websites that archive articles that are available for reprinting on other Websites and in other newsletters or Ezines. My favorite Website for archiving my articles and for obtaining articles written about how to improve link popularity is ArticleCity.com, located at http://www.articlecity.com/. Other archives can be located by searching on “free articles for reprint” or something similar.

Summary

It took me about two hours to write this article. When you are passionate about the topic you are writing about, the words just seem to flow from your brain to your article.

If you are passionate about the topic of your article, you will be able to write an informative article which will be reprinted by Webmasters and newsletter or Ezine publishers and that will help to improve link popularity for your Website.

Bob Hampton
LPIQ.com

About The Author

Bob designs and builds his own Websites. His most recent site is Link Popularity IQ (http://www.lpiq.com/lpiq). He invites you to test your knowledge of link popularity by taking his free Link Popularity IQ Test (http://www.lpiq.com/test).

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]]> http://www.directorysubmission.info/writing-articles-to-improve-link-popularity/feed/ LSI and Link Popularity http://www.directorysubmission.info/lsi-and-link-popularity/ http://www.directorysubmission.info/lsi-and-link-popularity/#comments Fri, 17 Nov 2006 09:54:29 +0000 Tuning Link Popularity http://www.directorysubmission.info/2006/11/17/lsi-and-link-popularity When Paypal’s official Web site no longer ranked #1 in Google on a search for “paypal,” it was obvious that Google had become more aggressive in penalizing sites with “unnatural” backlink anchor text. Although the high-profile Paypal example has since been rectified, thousands of webmasters are suffering the consequences of not ranking for even their official company name, let alone their top keywords. It is important for search engine optimizers to understand both how anchor text penalties are being applied and how LSI ensures that anchor text variance will not dilute a link popularity building campaign.

Anchor Text Penalties

In the past year, webmasters have found that the aggressive link popularity building tactics that work well in search engines such as Yahoo! do not fare well in Google. Google has implemented several features to filter out sites that appear to have an unnatural backlink structure; one of these features seems to be specifically penalizing sites with unnatural backlink anchor text.

It has always been an SEO best practice to use descriptive anchor text in both external and internal links. But search engine optimizers have often focused on a single keyword phrase when choosing anchor text, especially if their topic has one keyword that receives vastly more traffic than any secondary keywords. Since good links are hard to come by, they do not want to “waste” any of those backlinks with anchor text that does not contain their main keyword.

The drawback to this approach is that it can be interpreted as unnatural by a search engine. A site with organic, passively-obtained backlinks will have a wide variety of backlink anchor text variations such as: “official site title,” “keyword,” “keyword synonym,” “www.thesite.com” and even “click here.” If the vast majority of a site’s backlink anchor text is simply “keyword,” it is obvious to an algorithm that the link popularity was not obtained organically.

Latent Semantic Indexing (LSI) Basics

Let’s now touch upon the myth I mentioned before, that if a backlink’s anchor text does not contain your Web site’s main keyword, its power is wasted. The concept of latent semantic indexing, which may be more fully implemented by major search engines in the near future, will prove this myth to be false.

Latent semantic indexing can help overcome the “vocabulary mismatch” problem when a human uses a search engine. Individual words do not always provide reliable evidence about the conceptual meaning of a document. For instance, a Web page that is highly relevant to the term “laptop” may never use the term “notebook,” however it is clear to a human being that “notebook” is often used as a synonym for “laptop.”

While it is beyond the scope of this article to discuss the mathematics behind LSI, its implications for search algorithms are simple. LSI can use statistical techniques to create a semantic analysis for any given query topic. In practice, this means that a page can be considered relevant for a particular keyword, even if it does not contain that keyword. For instance, a page that is considered relevant for “laptop” can also be considered relevant for “notebook” even if it does not contain the word “notebook,” if LSI determines that “notebook” is semantically related to “laptop.”

The principle can be applied to backlinks as well. Backlinks with anchor text that do not contain your Web site’s main keyword, but instead contain a synonym or related word, may still be giving your site a bonus for the main keyword.

Link Popularity Building Best Practice: Vary Your Anchor Text

The recent increase in penalties given to sites with unnatural backlink anchor text, along with the possible implementation of LSI, should give webmasters motivation to vary their backlink anchor text heavily. Rather than seeking to only obtain links using their main keyword, webmasters should include synonyms, variations and related words. Certainly no single keyword variation should be used the majority of the time; rather, the text of all links should vary widely, just as they would if the links were obtained passively. This will ensure a site’s improvement in the SERPs, without drawing a penalty flag.

Andy Hagans is a search engine optimization consultant who specializes in link popularity building and risk management. Visit http://www.andyhagans.com for more information. See http://www.andyhagans.com/link-building.php for more information on Mr. Hagans’ link building services.

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]]> http://www.directorysubmission.info/lsi-and-link-popularity/feed/ Building Link Popularity with Topical Articles http://www.directorysubmission.info/building-link-popularity-with-topical-articles/ http://www.directorysubmission.info/building-link-popularity-with-topical-articles/#comments Fri, 17 Nov 2006 09:50:42 +0000 Tuning Article Submission http://www.directorysubmission.info/2006/11/17/building-link-popularity-with-topical-articles One of the important factors in ranking high in search engine results is link popularity. It is not enough to just have the best website in the world–other sites have to point back to you. The thought is that if your site is good enough for others to link to you, then you must have a great site.

How do I increase link popularity?

Building link popularity is hard work. You’ve searched endlessly. You’ve sent every reciprocal link email you can think of. What else can you do? Surprisingly, writing articles on your topic can lead you to a wealth of link popularity.

What are the benefits of writing articles?

Think about it. If you write articles, you get to use them on your website and you build your website content. You can also submit your articles to other sites. With both methods you get a lot in return:

*You build your content. More is better when it comes to site content.

*You promote your website. With more keyword-rich text on more pages, you will increase the number of pages indexed by the search engines.

*Other websites link back to your website content. Sites focused on related topics link back to you.

*You receive a link back to your website from the site you submitted the article to. Remember to include a link in all guest articles you submit.

*You become an authority on your topic. Search engines reward sites with a larger number of inbound links from sites dealing with similar topics.

What do I write articles about?

The saying goes “write about what you know.” Sometimes it takes thinking in a creative way to open the door to a new route for link popularity success. Think of what your visitors might be looking for. Why do they come to your site? What can you help them with when they arrive on your website? Answer their questions about your topic. We all search to find information, so give them what they are looking for.

So what are they looking for? That is easy enough to find out. Review your web server logs to see what keywords and phrases your visitors are using when they find your site through the search engines. Run your own searches using those keywords. What kinds of sites are returned in the search engine listings? Pay attention to visitor feedback. Know your visitors. Answer the questions they are asking, or even those questions they do not know yet to ask

Most importantly, write because you have something to say. If in the process of building your content and inbound links, you benefit your readers with your content, all the better in terms of providing visitor satisfaction. This is the best reason to write, which is the way of the web, to seek out and share information.

Where do you put articles?

On your site. The first and obvious answer is to put them on your site. After all, you have all this knowledge; why not share it with your visitors? You may want to create an Articles page on your site. This will give you a place to put your articles, and any new ones that you write. Make sure to add this new page into your site navigation, and especially to add it to your sitemap page. Add a link to your main articles page on your sitemap, and a link to each new article on your articles page, and you are on your way to having your good content indexed. Make sure your visitors and the search engine robots can find your new pages.

Adding article content not only answers your visitors’ questions, it adds to your website. Your visitors will have a richer experience with your site when there is more content. Not only can they buy the widgets you are selling, but they can also learn more about how to select widgets, exciting news from the world of widgets, and so on.

The more pages you add to your website, the better chance the already visiting search engine robots will also pick up your new pages to be indexed. More pages mean more links. Be sure to make an archive of your articles on your website. Always keep your pages in directories close to the root of your site for optimum indexing by the search engine robots.

Submit to the search engines. As always you will want to submit your new pages to the mainstream search engines and directories. In addition, look for specialized, topical directories that deal with your particular subject. There are also many general business directories available.

Submit guest articles. In addition to submitting your articles to the various search engines and directories, think about submitting the articles themselves. Submit your articles to sites that accept guest articles. It may take a little detective work to find some of these locations. You can start small, submitting to lesser-known portals seeking information on your topic. Some sites are focused on one topic; others need articles about all sorts of topics. Get searching and you should be able to come up with a healthy list of sites to submit to. Searching in Google and in categories in Yahoo! and ODP (Open Directory Project/Dmoz) would be helpful.

Once you are featured as a guest writer on a website, you will notice that most sites archive these articles. How many articles can you write? How many articles are archived and linked? How many different search engines indexed those pages? You get the idea.

Always include a bio of the author, article re-print instructions, copyright information and a link back to your website. Add an active link in your link text in your submission or request one for your listing. Be aware of dynamically generated pages–a static URL also increases the chance that the article you have submitted has the optimum chance of indexing by the search engine robots.

What if I don’t write?

What if writing is just not your thing? You are in luck, because there are sites out there that have free content and articles available to you. When you add them to your site, you still build the content on your website.

Legitimate links, no spam

The best part is that your new links are all legitimate and not just junk links. You add important information to your site, and that is good for your visitors and good for your image. Naturally, using your keyword phrases in your Title/META tags and the text of your articles as you would in your regularly optimized pages makes sense for good search engine ranking.

It will pay off

Be creative when writing articles and submitting your content for linking, it takes hard work but will be worth it in the long run.

Resources

*General Content

EZinearticles.com (free content/submit articles)
http://www.ezinearticles.com/

GoArticles (free content/submit articles)
http://www.goarticles.com

ArticleCity (free content/submit articles)
http://www.articlecity.com/

World Wide Information Outlet (free content/submit articles)
http://www.certificate.net/wwio/

*Marketing Articles

IdeaMarketers.com (free content/submit articles)
http://www.ideamarketers.com/

Marketing Seek (submit articles)
http://www.marketing-seek.com/articles/index.shtml

*Business Articles

BPubs (submit articles)
http://www.bpubs.com/

*Internet and Web

Web Source (free articles)
http://www.web-source.net/free_articles.htm

*Site Carrying Links To Free Content Sites

Freesticky (free content)
http://www.freesticky.com/

Daria Goetsch is the founder and Search Engine Marketing Consultant for Search Innovation Marketing, a Search Engine Marketing company serving small businesses. She has specialized in Search Engine Optimization since 1998, including three years as the Search Engine Specialist for O’Reilly Media, Inc., a technical book publishing company.

Copyright © 2002-2005 Search Innovation Marketing. http://www.searchinnovation.com All Rights Reserved.

Permission to reprint this article is granted if the article is reproduced in its entirety, without editing, including the bio information. Please include a hyperlink to http://www.searchinnovation.com when using this article in newsletters or online.

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